Who We Are

At Ideation, our name reflects our mission: To be a disruptor in the better-for-you industry by supplying product solutions that exceed our Partners' expectations in Innovation, Quality, Safety, and Speed to Market. We specialize in product development, full-service Turn-Key co-manufacturing, or Tolling Only Co-manufacturing, providing a seamless journey from ideation to finished product, all under one roof.

Industrial manufacturing warehouse with large stainless steel machinery and workers in the background.
  • It all begins with finance. Our team works closely with you to define the project scope, provide detailed cost estimates, and establish clear, transparent agreements, ensuring everything is aligned from the outset. Key documents that we will implement are:

    · NDA – Which protects both companies and keeps your information and trade secrets confidential.

    · Research & Development Agreement – The Agreement that governs our relationship throughout the R&D and commercialization stages.

    · Contract Manufacturing Agreement – The Agreement that governs our relationship once R&D has been completed and we transition to production for commercial purposes.

    requirements, compliance and regulatory requirements, and budget to name a few.

    In our R&D lab, creativity meets precision. Food scientists and product developers collaborate with you to build and refine formulations, run trials, and optimize flavors, textures, and shelf life — all with regulatory compliance and scale-up in mind and focusing on the brand tenents that were established during the initial engagements and as a part of the new product brief and R&D Agreement.

  • Next, our new business development team delves deeply into your goals, brand story, and product’s market fit. Whether you’re crafting something entirely new or extending an existing line, they design a tailored roadmap to

    guide your project forward. We will work with you to complete a new client onboarding file in conjunction with new product briefs that include Allergen profile, Nutritional profile, Packaging format, desired sales channels, product storage requirements, shelf-life requirements, compliance and regulatory requirements, and budget to name a few.

  • In our R&D lab, creativity meets precision. Food scientists and product developers collaborate with you to build and refine formulations, run trials, and optimize flavors, textures, and shelf life — all with regulatory compliance and scale-up in mind and focusing on the brand tenents that were established during the initial engagements and as a part of the new product brief and R&D Agreement.

  • Once we have bench-top products that meet all established brand tenets and established financial guidelines, we move to commercialization. Here, our cross-functional team works on scaling recipes from bench to full production, conducting manufacturing trials, fine-tuning processes, and ensuring consistency at every batch.

  • Our supply chain specialists manage ingredient sourcing, supplier relationships, lead times, and materials, ensuring everything is in place, on time, and on budget to keep your project moving smoothly.

  • The scheduling team balances production capacity, client timelines, and operational efficiency to build precise production schedules that minimize delays and bottlenecks.

  • Within our facilities, experienced production teams oversee every step — from baking and processing to packaging — with a sharp focus on quality, safety, and efficiency, ensuring your product meets the highest standards.

  • Our fulfillment team ensures your products are carefully packed, accurately labeled, and shipped according to your exact specifications — whether it’s a national retail rollout or a custom promotional run.

  • Finally, finance steps back in to complete invoicing and collections, providing smooth, transparent financial wrap-up, so you can stay focused on growing your business.

Throughout every stage, we deliver clear communication, expert execution, and a shared commitment to your product’s success.

Our Core Process

Let’s take you through our core process — the path your product follows, step by step.

A worker in a hairnet and lab coat operates industrial machinery in a food processing facility with metal conveyor belts, racks, and large stainless steel tanks.